Sunny Deol discovers importance of promotion after ‘Yamla Pagla Deewana’

 
Sunny Deol has been in Bollywood since almost last three decades but he has learnt the benefit of promotion of a film only after the release of his last movie Yamla Pagla Deewana, which starred his dad veteran actor Dharmendra and his brother Bobby Deol.

The 54-year old action hero has learned the trick of promoting films and how it helps in the success of a movie after they did huge promotional activities for Yamla Pagla Deewana. He never knew that marketing could do wonder a film. Now, sunny knows that marketing and promotions are integral parts of film production.
Yamla Pagla Deewana started with a stunning response at the Box Office and earned a net amount of Rs. 240 million during the first weekend in India alone. The actor is a relieved man these days as his home production was a grand success at the Box Office.
Speaking about this latest realization, Sunny said that he failed to realize the importance of promotion and marketing during all these years. The actor termed promotion as the tail of the elephant (movie). He said for the success, both the tail and the elephant have to pass through the door.
Sunny said that his last movie Right Ya Wrong could not do well at the Box Office because of lack of proper promotion.
In the meantime, the action man is planning to return to his genre ‘action’ in the coming days. However, he is waiting for a different and unique project, which will present him quite differently from any of his earlier movies. The fans of the actor would also love to see him return to his action avatar again.

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‘Dil Toh Baccha Hai Ji’ collects Rs.15 crore during weekend just from India

 
Madhur Bhandarkar has been lucky again as his last week’s release Dil Toh Bachcha Hai Ji has been able to earn Rs. 15 crore during the weekend only from India. It is a great start and indicates its smooth journey at the Box Office.

So far, 2011 has been lucky for the filmmakers as all the films released till now have been successful at the Box Office. The other releases include Yamla Pagla Deewana, Dhobi Ghat and No One Killed Jessica and none of them have been disappointed.
Speaking about the prospects of his movie, Bhandarkar said that he kept a close watch at the progress of the film in the industry and trade circles. The filmmaker added that he got positive vibes from the viewers of Dil Toh Bachcha Hai Ji, who watched it before the release. He is quite pleased with the response of the viewers and the critics, who offered some positive reviews in its favour.
Its first weekend collection is just Rs. 3 crore less than his Priyanka Chopra starrer movie Fashion. A source close to the film was quoted saying that the film was made with a limited budget even though it starred big names like Ajay Devgn and Emraan Hashmi. The production cost of the film was kept at Rs. 22 crore while Rs. 6 crore was invested in print and publicity. Considering its first weekend collection, it seems that collecting Rs. 28 crore will be a very easy task for the film.

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